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As she struggled to dress her squirming, protesting baby, new mom Ruth Waddingham had the same thought all new parents share: There has to be a better way! So, drawing on her 20+ years of experience as a graphic designer Ruth re-invented babywear with full-front openings, zippers that unzip from the ankle for quick diaper changes, and the exclusive Pooper Peeper® to check diapers without undressing.

The entire collection of ingenious and adorable babywear has clean silhouettes and modern colors.

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