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Snuggle up. Sleep Soundly.

This sweet gown provides complete coverage yet gives babies the leg-kicking room they love Shop Sleep Sacks

Play. Sleep. Love

shop our new colors and sizes in our popular babygrow. Shop Now

Destined to be your little girl’s favorite dress!

She’ll love the sweet graphics and oh-so-soft cotton interlock fabric. You’ll love full-zip front that opens wide for easy dressing. Shop Dresses

milk 'n' cookie set

romper, blanket & hat in a re-usable zip-up bag Shop Gift Sets


Hello, I’m Ruth Waddingham, the creator behind Zipit. The idea came to me after having baby Jack and I began on my new mum journey. I noticed that all the ‘new mum must-haves’ must have been designed without ever asking a new parent about their experience. Very little relevant design thought had been put into how baby clothes were used. Too many snaps, tiny arm holes and neck-holes too small for his big, baby head. Not to mention scratchy labels and rigid seams. As I struggled to dress my squirming little newborn I had the same thought all new parents share, there has to be a better way!